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Guides

Finding people worth contacting.

Everything below is about the same problem from different angles: the people who can help you are usually closer than the ones you’re prospecting for. Useful whether or not you ever run a scan.

Working with your LinkedIn export

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Getting the file, understanding what is in it, and what you can legitimately do with it.

How to export your LinkedIn connectionsThe exact click path, what the six columns contain, and the three quirks in the file that break most spreadsheets.Why your LinkedIn export has almost no email addressesThe Email Address column is blank for nearly every row, and there is no setting you can change. Here is why, what the real number looks like, and what to use instead.How to search and filter your LinkedIn connectionsPractical techniques for finding people by company, title and seniority in the export, including the normalisation step that most people skip.

Selling to people who already know you

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Why warm beats cold, and how to work a network you have already built without burning it.

How to reconnect with dormant connectionsWhy the nine-year gap is an asset rather than an obstacle, and how to write the message that acknowledges it without grovelling.Warm introductions vs cold outreachHow the two compare on response rate, cost and time, and how to work out how much warm pipeline is sitting unused in your network.How to grow a LinkedIn network worth miningWho to connect with, why posting keeps a network warm, the shortcuts that get accounts restricted, and how to find the customers, partners and investors already in it.

Finding the people you need

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Customers, investors, partners. Who to look for, and how to tell them apart.

How to find investors for your startupWhy warm introductions dominate seed funding, how to find the investors already sitting in your network, and what to send them.How to find your first B2B SaaS customersWhere the first ten customers actually come from, how to tell a user from a buyer, and how to search your own network for both.How to find partners who will refer you businessWhat separates a real referral partner from a logo swap, how to spot them in your existing network, and how to structure the arrangement.

Doing it yourself

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How to run this analysis by hand with an AI assistant, and where that stops being worth it.

How to analyze your LinkedIn connections with ChatGPTThe full manual workflow, including the prompt. Then the four places it stops working, measured on a real 1,601-connection network.Tools for analyzing your LinkedIn networkPersonal CRMs, outbound platforms, Sales Navigator, an AI assistant, and us. They solve different problems, and most people are shopping in the wrong category.

Or just look at your own network

Upload your connections export and see the counts plus your three strongest matches, free.

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