This is what $39 gets you.

RevOps owns the vendor-onboarding process you replace, and at 200 to 1000 staff that process is painful enough to have a budget line. Fresh funding and four open ops roles both point at a team stretching past its current tooling. Twelve years of goodwill is worth more than a cold email to the same title elsewhere.

Tomás, we connected back in 2013 and I have been hopeless at keeping up. I saw Nightjar has been hiring across ops since the raise; that is usually the point where vendor onboarding stops fitting in a spreadsheet. That is the bit I have been building for. Worth fifteen minutes to tell me whether it is a real problem for you, or is it handled?

He runs revenue operations at an operating company and deploys no capital. A warm customer conversation is worth far more here than an awkward funding one, and asking for both in the same message would cost you the first.

Trellis advises exactly the operations teams you are selling to, and sells services rather than software, so recommending you costs her nothing and makes her own delivery easier. At 14 people she can decide to refer you over a coffee rather than through a partner programme.

Elena, it has been since 2019, which is far too long. You work with the same operations teams I am building for, and I suspect you hit the vendor-onboarding mess on most engagements. I am not looking to sell you anything. I would like to know whether it comes up, and if it does, whether having something to point at would be useful to you.

Fourteen people, and the process you automate barely exists at that size. She is worth far more as a route to her clients than as a customer, and pitching her the product would spend the relationship on the smaller prize.

A new fund with a stated operations-software thesis and two relevant deals under her name, which puts your raise squarely inside what she is already buying. The 2021 connection came from a mutual introduction that never went anywhere, so this is a reintroduction rather than a cold approach, and you now have the traction that conversation was missing.

Dana, we were introduced back in 2021 and I never followed up properly, which was a mistake. I have since built something in the operations-software space Ridgeline has been active in, and we are at a point where the numbers are worth showing rather than describing. Would you be open to a short call, or is there someone on the team who looks at this stage?

She could in principle introduce portfolio companies, but a fund partner is not a referral channel and treating her as one wastes the more valuable conversation. Ask for the money, not the introductions.